What We Built?
Online Marketplace Platform
Goal
Miistico, a leading portal for esoteric services, needed to scale their existing WordPress site.
Their goal was to create a dedicated platform (pro.miistico.com) built with React to handle the marketplace functionality for hiring professionals. This new marketplace needed to be:
- Faster and more efficient: Improve user experience by significantly reducing page load times
- Highly accessible: Ensure the platform is usable for everyone
- Enhanced user experience: Provide a more intuitive and visually appealing experience compared to their existing solution
- Streamlined functionality: Integrate essential features like video calling, session booking, and role-based access control directly into the platform
- Cost-effective and scalable: Minimize server maintenance costs while ensuring scalability for future growth
Challenge
The initial project, developed by another team over a year with WordPress, wasn’t meeting Miistico’s expectations. Page load times were slow, accessibility wasn’t a priority, and the overall user experience was lacking.
To expedite the process and achieve a higher-quality solution, we restarted development from scratch and completed the MVP within 4 months.
Solution
We used our expertise in React, Node.js, and cloud technologies (AWS) to build a performant and user-friendly platform. Here’s how we addressed Miistico’s needs:
- Blazing-fast performance: We optimized the application to achieve a page load speed of 0.5 seconds, a dramatic improvement from the original 4 seconds
- Perfect Accessibility: The platform scored perfectly in Lighthouse, ensuring usability for all users
- Enhanced Design: We significantly improved the initial design provided by the client, creating a more engaging and visually appealing user experience
- Integrated Functionality: We developed an in-house video call platform and session booking system, eliminating reliance on external services like Google Meet and Calendly. This also allowed for integration with professional’s Google Calendars
- Role-based Access Control: Developed a system that displays relevant pages and information based on user profiles (administrator, professional, user), ensuring a tailored experience
- Scalable Cloud Deployment: We deployed the platform on AWS for low server maintenance costs and high scalability, enabling Miistico to handle future growth efficiently. We also implemented full backup and security measures
Results
The new React-based marketplace was a resounding success.
- Quality Assurance: Achieved a perfect score in web analysis tools like Lighthouse, signifying exceptional performance and user experience
- Sales Surge: The platform has led to a significant increase in sales and investment, enabling Miistico to expand into Latin America
Tech Stack
- Frontend: React (JavaScript library for building user interfaces)
- Backend: Node.js (JavaScript runtime environment for server-side development)
- Cloud Infrastructure: AWS (Amazon Web Services) for deployment and scalability
- Additional Technologies
- Tailwind CSS (utility-first CSS framework) for rapid styling
- WebRTC (Web Real-Time Communication) for in-house video calling
- Stripe & PayPal (payment processing gateways)
- Google Calendar API (integration with professional’s calendars)
- Google Analytics (website traffic analysis and reporting)
This project exemplifies the power of React in building fast, scalable, and user-friendly web applications. Nyxidiom helped Miistico achieve its business goals and create a truly exceptional user experience by focusing on performance, design, integrated functionality, and secure infrastructure.
